Of course this is not the image that Chabad and its ilk present to the public, especially when seeking contributions. The logo of the program is a symbol or silhouette of a Chabad "rebbe" (rabbi) dancing in spiritual joy.(Of course this avatar doesn't include his perpetually pregnant wife.)
But one would have to be practically living in a cave not to know that there's more to the story behind that facade. So why do many non-Orthodox and even non-observant Jews give undue deference and in the case of the telethon, donations to the Ultra-Orthodox and its leaders? Could it be due to feelings of inferiority and / or guilt about not being "observant enough", e.g. not keeping kosher, such that members of devout sects are looked up to as "real Jews"? And considering that this respect for these "holy" men is not reciprocal , it's stranger still.
One rationale for elevated status of Chabad is the supposed "good works" that it does not just for Jews but for the community at large. So the telethon includes non-Jewish celebrities as well in order to appeal to a wider audience and so to appear ecumenical.
Yet there are many other charitable sectarian and nonsectarian organizations who likewise perform diverse and extensive services to the public without imposing the baggage of unenlightenment and oppressively strict behavior codes on their congregants on one hand while displaying a deceitfully benign mask to the outside world with the other. In short, the mere visibility of its representatives on TV does not compensate for Chabad's lack of transparency about the medieval culture and stifling lifestyle to which its members are expected to devote their lives.
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